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LCDC SEOUL WINTER TRIP 2024: GNOME'S CHRISTMAS

BRAND DEVELOPMENT/ SPATIAL POPUP STORE/ PRODUCT & 3D PRINT

STUDIO OKGO led the naming, key visual development, design, and game production for LCDC SEOUL WINTER TRIP 2024: GNOME’S CHRISTMAS, held from December 6–8, 2024. Inspired by Santa’s quirky helpers, the GNOMEs, the event told a playful story of mistimed invitations and a hurried holiday feast. STUDIO OKGO brought the tale to life with vibrant visuals, integrating products from flea market brands as props within the narrative. To boost engagement, an interactive game titled WACK A GNOME was launched ahead of the event, offering guests a fun, immersive experience across all ages.

STUDIO OKGO는 2024년 12월 6일부터 8일까지 열린 LCDC SEOUL WINTER TRIP: GNOME’S CHRISTMAS의 네이밍, 키 비주얼, 디자인, 게임 제작을 총괄했습니다. 산타의 엉뚱한 도우미인 노움(GNOME)들의 실수로 시작된 유쾌한 이야기를 중심으로 플리마켓 브랜드들의 제품을 스토리 속 소품으로 자연스럽게 녹여낸 비주얼 아이덴티티를 완성했습니다. 사전 몰입을 높이기 위해 인터랙티브 게임 WACK A GNOME도 함께 제작되어 남녀노소 모두가 즐길 수 있는 즐거운 경험을 선사했습니다.

Key Performance

Operating Period

3 Days

Attendee

10,000 Visitors

Floor area

250 sqm

Location

Seoul, South Korea

Credits

Client

SJ Group

Creative Direction

Theo

Art Direction & Design

Paul

Game Development

Nayeon

UI Design

Jiwoo

Awards

CSS Design Awards Special Kudos

2025

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FWA Of The Day

2024

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Awwwards Honorable Mention

2025

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